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Wrote Chavelet Erickson Cotcke more than a century and a half ago. He forgot to mention that if you did not patent your idea, many would copy it, have it built cheaply offshore, and probably drive you to bankruptcy.

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More than 4,400 patents have been awarded by the US Patent and Trademark office for variations of a mousetrap alone! In fact, according to the Smithsonian, more patents have been awarded for a mousetrap than any other.

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As an entrepreneur, social media is your best friend (free, ubiquitous marketing!), but in a busy startup with what feels like an endless to-do list, it probably seems like just another chore.

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It’s absolutely a smart investment of your time to spend 45-55 minutes each day in your social channels, and the tips below will show you how you can make the most of your time, curate content.

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Ken Galifianakis, in his new book The Art of the Smart 1.1, calls it the best thing that ever happened to entrepreneurs, and offers practical insights on using it effectively, social media is free and ubiquitous.

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Here is a summary of his tips from Chapter 3, The Art of Marketing: Draft a Plant and USA an Editorial Moleskine: A months-long planning project is a waste of time and agencies are a waste of money.

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Entrepreneurs come up with new business ideas all the time. Often, they just plunge ahead to develop the product or service without really taking the time to determine if market conditions are favorable, and, if they are favorable and assess the ability of the business concept to take advantage of the opportunity. We have found that by following a focused, two-step process, you can reduce risks and improve the odds of success.

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When it comes to the question of applying for a bank loan to fund your startup, most experts say, don’t bother. Banks are rarely interested in funding early stage companies these days, especially since the 2008 financial crash.

Write a clear, cogent business plan. However, it is not impossible to secure bank funding for your startup. Give yourself better odds with thoughtful planning, diligent preparation, and the eight tips.

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All you need is a business model, we are told by business gurus. Report of the death of the business plan has been an exaggeration, to paraphrase.

Often read opinions in popular business press that the business plan is no longer relevant. On the other hand, must not only explain.

While there is no consensus on the definition of a business model, most people use it as shorthand for the revenue model of a business.

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Selling your business to a third party, for enough cash to retire in style, is the ultimate dream of many business owner partners.

Having these primary value drivers in place: Stable, motivated management team and a high-performing workforce Growing cash flow, revenue.

He has operated a neighborhood sushi restaurant for five years and decided that it is time to open a second location restaurant.

He mentioned that he was aware of a troubled restaurant in a good location and thought that he could buy the cafe and then re-open in that space.

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Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?”.

Successful mission statements may take time to create but when they are developed correctly, they provide a company with a clear purpose.

Looking for a First-Class Business Plan Consultant?

Ann Heike

Director of Marketing

Over 20 years of experience in the medical device industry, including Director of Marketing roles at Acelity, Spiracur, and Prescient Surgical, as well as marketing positions at Medtronic, Kyphon, Abbott Vascular, and Synthes. Global experience in commercializing medical technologies across a broad range of therapeutic areas, encompassing wound care, infection prevention, biomaterials, orthopedics, spine, and interventional cardiology.

Jacob Crawford

Business Analyst

Experienced in business analytics, data organization, and business development who has supported executives in administration and business development. Prior to MTSG, Jacob has worked in healthcare systems and automotive markets in different areas of analysis for sales, logistics, data optimization and development.

Carol Robinson

Business Director, Canada

Over 30 years of experience in sales management, strategic marketing, and executive leadership positions with top-performing medical device companies, including KCI Medical Canada and Hollister Ltd, Canada. Carol’s experience and expertise in the healthcare market allowed her to execute strategic product launches that built profitable, differentiated brands with strong and consistent growth.

Based in Toronto, Canada.

JAcob Crawford

VP & General Manager Southeast Asia

Experienced in business analytics, data organization, and business development who has supported executives in administration and business development. Prior to MTSG, Jacob has worked in healthcare systems and automotive markets in different areas of analysis for sales, logistics, data optimization and development.

Candy Chen

VP & General Manager Southeast Asia

Experienced sales leader with over 20 years of experience in the medical device industry. Candy was the past owner of Trefle Fleurir, the PolyMem distributor in Malaysia, and has represented multiple medical device and wound care brands in Southeast Asia including PolyMem, Getz, GE, Curea, Olympus, Mebo and Urgo.

Based in Kuala Lumpur, Malaysia

Moises Carvente

VP & General Manager
Latin America

Over 20 years experience in the development of the Latin America market for select medical products including KCI’s VAC Therapy Independent owner of distributor company in Latin America.

Based in Mexico City, Mexico

Noelene Haimes

VP & General Manager, Oceania and China

Over 20 years experience representing PolyMem and other products in the wound care space initially as an owner of a distribution company in Australia and for the last 14 years as the Regional Director for Asia Pacific. 

Based In Brisbane, Australia

Paul Murphy

VP & General Manager
Europe, Middle East, Africa

Over 30 years experience in the wound care industry, most recently as the Worldwide Head of Wound Care for Convatec, based in Switzerland. Paul has also held leadership roles within the wound care franchises of BSN Medical, KCI, and Smith and Nephew; as well as leading an award-winning start-up in the wound management space.

Based in Munich, Germany

Frank Dilazzaro

VP Business Development

Over 25 years experience establishing and leading international commercialization strategies and organizations for multiple medical device companies, including KCI, Systagenix, and Spiracur. 

Based in London, England

Debbie Royder

Office Manager & Executive Assistant

Experienced executive assistant and office management professional who has supported senior executives in the administrative, legal, and wound care businesses. Prior to MTSG, Debbie has worked with Chris and other members of the MTSG team at KCI, Systagenix, and Atteris.

Theresa Wilson

Director, Clinical Services       

Over 17 years of experience as a clinical practitioner with a primary focus on advanced wound and ostomy care. She possesses a Bachelor of Science in Nursing and a Master of Science in Nursing Leadership and Management.  She is a Full-Scope Wound/Ostomy/Continence Nurse Specialist and participates in several professional wound care organizations.